Frikman & Co.

Your Ambition.Our Expertise.Your Growth.

We help restaurants, cafés and hotels improve profitability, streamline operations and grow. In Sydney and beyond.

ABOUT THE FIRM

Thoughtful advice.
Measurable direction.

Hospitality is personal. Performance is intentional.

FRIKMAN & CO. is a boutique hospitality advisory based in Sydney, supporting businesses that want to operate smarter, grow sustainably and deliver consistently exceptional experiences.

We bring together commercial thinking and hands-on operational understanding, turning complex challenges into clear, actionable priorities.

Discover our approach

WHAT WE DO

Four pillars.
One stronger business.

Focused expertise across the commercial and operational foundations of hospitality.

01 / STRATEGY

Revenue & Growth

Commercial planning, menu engineering, guest spend and opportunities to unlock new revenue.

02 / FINANCE

Cost & Profitability

Food and beverage costs, supplier review, margin analysis and practical profit improvement.

03 / OPERATIONS

Operational Excellence

Smarter workflows, performance reporting, service consistency and team effectiveness.

04 / CONNECTIONS

Business Development

Positioning, hospitality partnerships, concierge relationships and business opportunities.

PHILOSOPHY

Better decisionscreate betterhospitality.

Services & packages

Start small. Go as far as you need.

From a focused diagnostic to an ongoing strategic partnership. Each level builds on the one before it.

First diagnostic

Discovery Audit

$298AUD

A focused first look at your business and the opportunities worth exploring.

  • Initial business review
  • Priority opportunity assessment
  • Practical recommendations
  • Remote consultation
  • And more benefits to discover
Book Discovery Audit
Most chosen Best Seller

Profitability Audit

$895AUD

A more detailed assessment of the numbers and operations behind performance.

  • All Discovery Audit benefits included
  • Sales and margin analysis
  • Menu and cost review
  • Supplier and purchasing insights
  • Prioritised action plan
  • And more benefits to discover
Includes everything in Discovery Audit
Book Profitability Audit
No subscription

Performance Partner – One-Off

$1,280AUD

A focused performance session to clarify your priorities and build momentum, with a single payment and no monthly commitment.

  • All Profitability Audit benefits included
  • One performance snapshot using your existing business data
  • One remote strategic consultation
  • Key KPI priorities for your venue
  • A concise, practical action plan
  • And more benefits to discover
Includes everything in Profitability Audit
Get started
Monthly

Performance Partner

On quote

Consistent advisory support to maintain momentum, improve decision-making and create all your multimedia content.

  • All Performance Partner - One-Off benefits included
  • Ongoing performance review
  • Regular KPI monitoring
  • Strategic check-ins
  • Action tracking and guidance
  • Full multimedia content creation for your business
  • And more benefits to discover
Includes everything in Performance Partner – One-Off
Request a quote
Complete

Executive Hospitality Advisory

On quote

Comprehensive strategic and operational support for one venue or an entire portfolio.

  • All monthly Performance Partner benefits included
  • End-to-end business diagnostics
  • Multi-site strategy and oversight
  • Revenue, cost and operations
  • Leadership and development support
  • Custom reporting and implementation
  • And more benefits to discover
Includes everything in Performance Partner
Request a quote

All prices are in Australian dollars. Scope, inclusions and timing are agreed in your quotation. Monthly packages are available by proposal.

YOUR AMBITION–OUR EXPERTISE–YOUR GROWTH–SYDNEY–HOSPITALITY–GROWTH–SPECIALIST–

Website Design

Websites made for hospitality.

We design websites for restaurants, cafés and hotels: clear, fast and built to turn visitors into guests.

  • Visual identityA look that matches your venue, from colour to typography.
  • Mobile firstDesigned for the phone your guests are holding.
  • Clear navigationMenus, hours and location found in one tap.
  • Booking accessA direct path from the page to a reservation.

Highly competitive website design, quoted around your goals and scope. From first brief to launch, we present the design for feedback and prepare it for launch with your approval.

Demo: AtelierExplore the pages & try a booking
atelier.exampleINTERACTIVE CONCEPT
SYDNEY · MODERN DINING
AN EVENING, WELL SPENT.

Good company.
Lasting moments.

Seasonal plates. Considered wines. A place to make the evening your own.

SEASONAL & LOCALDINNER & DRINKSPRIVATE OCCASIONS

Our Process

From first look to lasting results.

  1. 1

    Understand

    We learn your venue, your team and your goals.

  2. 2

    Analyse

    We study the numbers and the operation to find what matters most.

  3. 3

    Recommend

    We propose clear, practical actions you can put to work.

  4. 4

    Improve

    We support your progress and keep improving with you.

The team

Meet the team. Expertise with purpose.

Complementary perspectives. A shared ambition for your hospitality business.

Nicolas

Profitability · Business development

Nicolas specialises in hospitality profitability, revenue growth, sales and restaurant management. With a background in international hospitality management, he combines hands-on operational understanding with a practical commercial perspective.

Based in Sydney, he helps hospitality businesses strengthen performance while delivering exceptional guest experiences.

ProfitabilityRevenue growthOperations

Léa

Marketing · Project research

Léa specialises in marketing, project studies and customer needs management. She brings a customer-focused perspective to projects, connecting marketing priorities with customer expectations and business goals.

MarketingProject studiesCustomer needs

Our network of specialists

When a project needs a skill beyond our core team, we bring in trusted specialists from our network, so you get the right expertise with one point of contact.

Questions

Frequently asked questions

Who are your services for?

Restaurants, cafés and hotels, from a single independent venue to a group with several sites. If you want better profitability, smoother operations or room to grow, we can help.

How does an engagement start?

Send us a message through the contact form. We talk about your venue and your goals, then suggest the option that fits, often starting with a Discovery Audit.

Can you work remotely?

Yes. We are based in Sydney and work with venues in person and remotely, so distance does not stop us from helping.

What happens after I request a quote?

We review your request, get in touch to clarify what you need, and then send a quote tailored to your venue.

START A CONVERSATION

Let's build
something exceptional.

Tell us a little about your business and the support you're looking for. We'll be in touch to discuss the next steps.

contact@frikman.com

SYDNEY, AUSTRALIA WORLDWIDE

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