Revenue & Growth
Commercial planning, menu engineering, guest spend and opportunities to unlock new revenue.
Your Ambition.Our Expertise.Your Growth.
We help restaurants, cafés and hotels improve profitability, streamline operations and grow. In Sydney and beyond.
ABOUT THE FIRM
Thoughtful advice.
Measurable direction.
Hospitality is personal. Performance is intentional.
FRIKMAN & CO. is a Sydney-based hospitality advisory for owners who want a clearer understanding of sales, costs and day-to-day performance. Our initial focus is independent venues where the owner is closely involved in the business.
We combine operational experience with an analysis of the information you already have. You receive prioritised actions, the assumptions behind them and a practical way to monitor progress. We consider guest experience and team workload alongside cost.
Discover our approachWHAT WE DO
Four pillars.
One stronger business.
Focused expertise across the commercial and operational foundations of hospitality.
Cost & Profitability
Food and beverage costs, supplier review, margin analysis and practical profit improvement.
Operational Excellence
Smarter workflows, performance reporting, service consistency and team effectiveness.
Business Development
Positioning, hospitality partnerships, concierge relationships and business opportunities.
PHILOSOPHY
Better decisionscreate betterhospitality.
Services & packages
Clear scope. Practical next steps.
Start with the decision you need to make. Choose a focused diagnostic, a deeper profitability review or support to put your plan into action.
Discovery Audit
$298AUD
A focused starting point when you need direction before a deeper review.
- One venue, reviewed remotely
- Pre-consultation questionnaire and selected documents
- One 45-minute remote consultation
- Written summary of three initial priorities
See what’s included
A clearer starting point
Before we meet
Complete a short questionnaire and share selected documents so the conversation focuses on your venue and your main concern.
During your consultation
Use the 45-minute remote session to discuss how the business operates, where you feel pressure and which questions need investigating.
What you receive
A written summary of three initial priorities and a recommendation on whether a deeper review would be useful. This is an initial diagnostic, rather than a detailed costing exercise.
Initial diagnostic only; detailed product costing and implementation are separate.
Discuss Discovery AuditProfitability Audit
$895AUD
Understand the numbers behind your venue and leave with a prioritised plan.
- One venue; one agreed trading period of up to 12 weeks
- Sales mix, purchasing and labour-cost review
- Margin review of up to 10 agreed menu items, where costing data is available
- One 60-minute remote findings consultation
- Action plan: priority, owner, timing and indicators to track
See what’s included
A practical plan for your venue
See what drives your margin
Review the agreed sales mix, purchasing and labour-cost information for one trading period of up to 12 weeks. We identify patterns, gaps and questions that deserve attention.
Understand selected menu items
For up to 10 agreed products, compare selling prices with available recipe and ingredient costs. Missing portion sizes, yields or supplier prices are flagged before conclusions are drawn.
Know what to tackle first
Receive a prioritised action plan showing the issue, supporting information, proposed action, responsible person, timing and indicator to follow. Any estimated financial effect is explained with its assumptions.
Discuss your next decisions
A 60-minute remote findings consultation helps you understand the recommendations and choose your next steps. Examples might include testing a price change or investigating purchasing differences, depending on what the review finds.
Data availability checked before confirmation. On-site visits, data reconstruction and implementation quoted separately.
Discuss Profitability AuditPerformance Partner
One-Off
$1,280AUD
Move from diagnosis to the first changes, within a defined one-off engagement.
- Profitability Audit scope included
- One additional 60-minute implementation working session
- Set up a simple tracker for up to five agreed KPIs
- One 30-minute remote progress review within 30 days of the findings consultation
See what’s included
From findings to first steps
Start with the audit
Receive the Profitability Audit within the scope described above, including its findings consultation and prioritised action plan.
Work through your first actions
Use an additional 60-minute remote working session to turn selected recommendations into practical steps. Depending on your findings, this could mean discussing a price adjustment or organising how your team will track an action.
Create a simple view of progress
Set up a tracker for up to five agreed KPIs using your existing information. Measures are selected around the decisions you need to make, rather than adding reporting for its own sake.
Review your progress
A 30-minute remote review within 30 days of the findings consultation checks what your team has put into practice, what is still blocked and what to prioritise next. Your team remains responsible for implementation.
Implementation is completed by your team with our guidance. No subscription or unlimited support.
Discuss the one-off packagePerformance Partner
On quote
Maintain accountability and review what changes are actually delivering.
- Agreed monthly KPI review and written priorities
- Scheduled check-ins and action tracking
- Advice on implementation and emerging issues
- Meeting frequency, availability and venue count defined in the proposal
See what’s included
Your business. Your priorities. Your partnership.
Everything before, brought together
All services described in Discovery Audit, Profitability Audit and Performance Partner One-Off are included as the foundation of your partnership.
Designed around your needs
We tailor the focus, delivery and ongoing support to your venue, your team and your ambitions. This is a bespoke engagement, with the priorities, meeting schedule and level of involvement agreed in your proposal.
A continuing partnership
Regular performance reviews, strategic conversations and implementation guidance help you maintain momentum as your business evolves. A three-month minimum applies. Website design and multimedia production remain separate options.
All preceding advisory services included, with delivery tailored to your needs. Website design and multimedia production are separate options.
Discuss monthly supportExecutive Hospitality Advisory
On quote
Targeted support for a complex venue, a group or a specific development decision.
- Scope established through an initial discussion
- Venue or portfolio performance assessment
- Strategic priorities and operational planning
- Leadership working sessions and decision support
- Agreed reporting, milestones and responsibilities
See what’s included
A more considered level of partnership.
The full advisory foundation
All services described in the preceding advisory offers are included, brought together within a comprehensive engagement shaped around your business.
Bespoke executive support
A close working relationship with owners and leadership, connecting commercial performance, operational direction and long-term development across a single venue or a wider portfolio.
Depth where it matters
We adapt our involvement to the complexity of your priorities, with considered strategic guidance, tailored reporting and support for important decisions. Where specialist input is needed, its scope and arrangements are agreed with you.
Individually defined
Your objectives, level of access, deliverables and investment are set out in a bespoke proposal. Digital production and additional specialist services are agreed separately.
All preceding advisory services included within a bespoke executive engagement. Scope and any specialist involvement are agreed in your proposal.
Discuss your projectAll prices are in Australian dollars. We’ll discuss your venue and priorities together, then provide a clear quote outlining what’s included, the timing and any applicable GST.
Areas we can support
Expertise shaped around your venue.
Not sure where to start? Let’s identify what would make the biggest difference for your venue.
Optional digital services
Websites made for hospitality.
We design websites for restaurants, cafés and hotels: clear, fast and built to turn visitors into guests.
- Visual identityA look that matches your venue, from colour to typography.
- Mobile firstDesigned for the phone your guests are holding.
- Clear navigationMenus, hours and location found in one tap.
- Booking accessA direct path from the page to a reservation.
Website design and multimedia content are quoted separately from advisory work. We agree the pages, content, booking integrations, revisions, hosting and ongoing maintenance before starting. Enquiries and direct bookings can be agreed as measures of success; results are not guaranteed.
Demo: AtelierExplore the pages & try a booking
AtelierSYDNEY · MODERN DINING
AN EVENING, WELL SPENT.Good company.
Lasting moments.
Seasonal plates. Considered wines. A place to make the evening your own.
SEASONAL & LOCALDINNER & DRINKSPRIVATE OCCASIONS
FIND YOUR ATMOSPHERE
A space for every occasion.
ATELIER / DESIGN STUDY
SOMETHING TO LOOK FORWARD TO
Gather at Atelier.
Explore a few possibilities for your next evening.
01 / Wine eveningsExplore
A guided tasting, seasonal small plates and stories from the cellar. A considered evening for curious palates.
02 / Private diningExplore
Bring your people together around a shared seasonal menu. The private room seats up to ten guests.
03 / CelebrationsExplore
Birthdays, milestones and evenings worth marking. Shape the occasion around your group.
OUR WAY OF DOING THINGSThoughtful food.
Thoughtful food.
Unhurried hospitality.
A small dining room, a short seasonal menu and a warm welcome.
A PLACE AT OUR TABLE
Time
Make an evening of it.
Try the booking experience. This is a simulation.
Guests
YOUR EVENING
Everything look right?
Demonstration only. No payment or personal details are requested.
WE LOOK FORWARD TO WELCOMING YOU
Your table awaits.
This is a demo. No real booking has been made.
Our Process
From reliable inputs to informed action.
- 1
Understand
We clarify your decision, venue and goals, then check which records are available before confirming scope.
- 2
Analyse
We review the agreed sales, purchasing, cost and labour records, identifying gaps and stating our assumptions.
- 3
Recommend
You receive priorities with estimated impact, effort, an action owner and a way to measure progress.
- 4
Improve
Your team implements the plan. Follow-up and implementation support are included only where agreed in your package.
WHAT YOUR PLAN LOOKS LIKE
Advice you can put to work.
Illustrative format only. This is not a client case study or a promise of savings. Your findings depend on your venue and the quality of the available data.
Understand the issue
For example, compare a popular dish’s selling price with its current recipe cost. Flag missing yields, portion sizes and supplier prices before drawing a conclusion.
Make a clear decision
Assess pricing, portioning or recipe options. Record the expected margin effect, implementation cost, responsible person and potential impact on guests.
Check what changed
Track contribution per item and quantities sold against the baseline. Separate potential savings from realised results and avoid counting the same benefit twice.
Profit and cash flow are reviewed as different questions. Better margins do not automatically resolve debt repayments, stock purchases or upcoming bills.
The team
Meet the team.Expertise with purpose.
Complementary perspectives. A shared ambition for your hospitality business.
A practical perspective on performance.
Nicolas
Profitability · Business development
Nicolas specialises in hospitality profitability, revenue growth, sales and restaurant management. With a background in international hospitality management, he combines hands-on operational understanding with a practical commercial perspective.
Based in Sydney, he helps hospitality businesses strengthen performance while delivering exceptional guest experiences.
ProfitabilityRevenue growthOperations
Let’s talk about your venue and where you want to take it.
Start a conversationA fresh perspective on your next chapter.
Léa
Marketing · Project research
Léa specialises in marketing, project studies and customer needs management. She brings a customer-focused perspective to projects, connecting marketing priorities with customer expectations and business goals.
MarketingProject studiesCustomer needs
Have a project in mind? Let’s explore the possibilities.
Start a conversationA wider network.The same commitment.
When a project needs a skill beyond our core team, we bring in trusted specialists from our network, so you get the right expertise with one point of contact.
Questions
Frequently asked questions
Who is this best suited to?
Our initial focus is independent restaurants, cafés and bars in Sydney, particularly owner-operated venues. Hotel food & beverage and multi-site projects are scoped individually to match the work required.
Do I need to buy Discovery first?
No. We discuss your needs and available records first. You can start directly with the Profitability Audit when it is the appropriate fit.
What information will you need?
Depending on scope: sales exports, supplier invoices, menu prices, recipes and portion costs, labour summaries and selected management reports. The quote specifies the period and records required. Please do not send payroll or financial files through the initial enquiry form.
What if my records are incomplete?
We explain which conclusions are possible and which are not. Data reconstruction or a separate preparation phase is quoted before work starts. Delivery timing is agreed once the required inputs are available.
Are visits and follow-up included?
Discovery is remote. Other packages use the remote sessions listed above; on-site visits and travel are agreed separately. The one-off package includes its stated progress review. Monthly support has a three-month minimum and a defined meeting schedule.
Can you guarantee savings?
No. Estimates depend on data quality, trading conditions and implementation. We state assumptions and agree indicators so that potential improvements can be compared with actual results.
Are websites and multimedia included?
They are optional, separately scoped services. They are recommended when they address an identified need, rather than automatically bundled into every advisory package.
Do you provide tax, legal or payroll compliance advice?
Our work focuses on operational and management decisions. Tax, BAS, legal advice and payroll compliance certification are outside the standard advisory scope. Where needed, the appropriate qualified adviser should review those matters.
How are scope and confidential information handled?
Before starting, we agree deliverables, fees, applicable GST, timing, access to records and confidentiality arrangements in writing. Only the information needed for the agreed work should be shared, through an agreed channel.
START A CONVERSATION
Where is your venue
losing margin?
Tell us your venue type, suburb and main challenge. We will discuss fit and available data before recommending a paid engagement. No financial documents are needed at this stage.
contact@frikman.comSYDNEY · ON-SITE & REMOTE OTHER LOCATIONS BY AGREEMENT